Thought Behind the Project:

The core thought behind the SWIGGY Scout project is to break users out of their routine food ordering habits and encourage them to explore new restaurants and cuisines. By gamifying food discovery, SWIGGY

aims to:

• Increase user engagement and time spent on the app.

• Encourage users to try new restaurants and cuisines.

• Promote lesser-known restaurants and expand user palates.

• Strengthen brand perception as a platform for culinary exploration.

User Impact:

• Discover New Restaurants: Users are incentivized to explore new restaurants and cuisines, expanding their culinary horizons.

• Enhanced Food Experience: Gamification adds a fun element to food discovery, making the SWIGGY experience more exciting.

• Community Building: Badges can foster a sense of friendly competition and user community within SWIGGY.

• Personalized Recommendations: User data from SWIGGY Scout can be used to recommend restaurants based on individual preferences.

• Increased User Loyalty: A more engaging experience can lead to increased user satisfaction and loyalty to the SWIGGY platform.

In what ways may this feature improve the Business Model (Business Metrics):

• Increased User Engagement: Track time spent browsing restaurants, number of challenges completed, and app usage frequency.

• Customer Acquisition: Monitor the number of new user signups potentially driven by the “discovery” aspect of SWIGGY Scout.

• Restaurant Growth: Analyze the number of new restaurants joining the platform and user engagement with lesser-known restaurants.

• Average Order Value: Track potential increase in order value as users explore restaurants with different price points.

• Brand Perception: Conduct surveys to measure user perception of Swiggy as a platform for exploration and diverse food options.

I attempted to create a real-life adventure experience using SWIGGY Scout:

SWIGGY Scout isn’t exactly a real-life adventure experience in the traditional sense (like traveling to new places or engaging in physical activities). However, it does incorporate elements of gamification and exploration to create a more engaging and adventurous way to order food. I made an effort to create user flow and user interface that inspired the sense of an real-life adventure experience.

Here’s how SWIGGY Scout injects a sense of adventure into food delivery:

• Challenges: Users embark on “missions” to try new cuisines, restaurants, or dishes, pushing them outside their comfort zones.

• Discovery: They explore different parts of their city or delve into unfamiliar culinary territories.

• Rewards: They unlock badges and discounts, like little “trophies” for their adventurous spirit.

While it’s not a physical adventure, SWIGGY Scout encourages users to explore new culinary landscapes and discover hidden gems within their own city. It gamifies the food delivery experience, transforming it from a routine task into a series of mini-adventures for the taste buds.

Outcomes:

By observing user behaviour and gathering feedback from both Sarah and Fred, we can identify potential areas for improvement in the SWIGGY Scout feature. We can gain insights into how existing users like Sarah engage with the gamification aspect, while also understanding how new users like Fred experience the feature’s ease of use and value proposition. This will help create a more user-friendly and engaging experience for all SWIGGY users.